“Whether you’re starting out as a Performance Coach, or have been in the game for years, Coach Joe Kenn is a main source! His thought process has served as a foundational piece of countless strength programs over several decades. His new book “Reinforcement,” which centers around strength training for the neck, is another go-to resource for performance professionals. Filled with a variety of programs and video demonstrations, this book will help you round out a comprehensive neck training program applicable to all settings.”

Coach House delivers a methodical comprehensive training approach to an area that is often overlooked but is so critical to train for the health and safety of our male and female student athletes under our care. The highly detailed example programs and videos are easy to follow and applicable to any environment in which you may work; middle school, high school, college, private or pro. The Reinforcement program is absolutely your number one resource for training the neck, trapezius and posterior shoulder.

"The Reinforcement Program is as in depth as they come and then some. It is much deeper than a neck strength program. This course is for shoulder health, longevity in sport and a powerful resource for any Coach, Trainer and also, I highly recommend that parents study this course. From program design, to sample workouts, to in depth videos for every exercise, this program is a BEAST. If you work with athletes who compete in contact sport or at risk for neck, shoulder and head injuries, you owe it to them to be as knowledgeable as possible. This is the Best resource I've ever come across on the neck, head and shoulders."